![]() ![]() But rather get them to sample it at a great price. “And so our view was, let’s not try and take more money out of the wallets of people who can maybe less afford it. “There’s no streaming service in the world that has more higher-end consumers than HBO Max,” he said. The company wanted to keep the price points of Max in line with HBO Max “because we think it’s unbelievable value for everything you get at that price,” JB Perrette, president and CEO of global streaming and games, told reporters at the launch event. movies released this year and in the future will also be available in 4K UHD when they arrive on Max following their theatrical windows, the company announced. Discovery said Max Ultimate will have an expanded catalog of content available in 4K UHD including from franchises such as “Game of Thrones,” “The Last of Us,” “Harry Potter,” “The Lord of the Rings,” “The Dark Knight Trilogy” and more. Distribution partners currently lined up to offer Max are: AT&T, Cox, Cricket, DirecTV, Dish, Hulu, Altice USA’s Optimum, Amazon’s Prime Video Channels, Charter’s Spectrum, Verizon and Comcast’s Xfinity. The company is listing which pay-TV providers will support Max at this link right now, the site doesn’t indicate which tier will be available to cable and satellite customers. If you get HBO with your cable or satellite TV package, you may have access to Max at no extra cost, according to Warner Bros. HBO Max subscribers’ profiles, settings, watch history, “Continue Watching,” and “My List” items will also migrate to Max so they can pick up streaming where they left off. Discovery said it expects Max will be available on the same devices as HBO Max.Īdditionally, HBO Max subscribers will still have access to their current plan features for a minimum of six months following the launch of Max. The Max Ultimate Ad Free plan will offer up to four simultaneous streams. However, the regular Max ad-free tier will offer two concurrent streams, whereas HBO Max has offered up to three. Discovery said existing HBO Max subscribers will have access to Max at the same price as their HBO Max subscription ($15.99/month without ads $9.99/month with ads). Otherwise, HBO Max customers mainly will see a boatload of new content and enhanced features in Max, which is adding programming from Discovery brands like HGTV, Discovery Channel and Food Network. Currently, HBO Max’s ad-free plan includes a selection of 4K programming. One big change: Following the launch of Max, all 4K Ultra HD content will be available only to subscribers of the new service’s most expensive tier, Max Ultimate Ad Free ($19.99/month). So what does this mean for current HBO Max customers? Discovery has unveiled Max, its big consolidated streamer that will supersede the three-year-old HBO Max service and pull in content from Discovery+. ![]()
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